According to Telecom Regulatory Authority of India (TRAI), 10 million mobile users have opted for Mobile Number Portability scheme since it was introduced four and a half months ago. This system which was rolled out in January nationwide, allows users to shift to a different mobile operator without any change to their existing phone number. A report from Economic Times , says Vodafone has been the biggest winner among other mobile operators, recording 591,600 new customers, followed by Idea Cellular which gained 590,343 customers and Bharti Airtel which had an addition of 563,460 customers. Vodafone Essar’s strategy director Samaresh Parida stated that this growth was possible due to their better network delivery and company’s focus on consumer needs. Among the major losers are Reliance Communications which lost over 1 million customers from its CDMA and GSM networks combined. Its GSM network experienced a loss of 672,823 customers while its CDMA network lost 413, 846 customers. ...
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