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10 million users in India opt to change their mobile operator

According to Telecom Regulatory Authority of India (TRAI), 10 million mobile users have opted for Mobile Number Portability scheme since it was introduced four and a half months ago. This system which was rolled out in January nationwide, allows users to shift to a different mobile operator without any change to their existing phone number. A report from  Economic Times , says Vodafone has been the biggest winner among other mobile operators, recording 591,600 new customers, followed by Idea Cellular which gained 590,343 customers and Bharti Airtel which had an addition of 563,460 customers. Vodafone Essar’s strategy director Samaresh Parida stated that this growth was possible due to their better network delivery and company’s focus on consumer needs. Among the major losers are Reliance Communications which lost over 1 million customers from its CDMA and GSM networks combined. Its GSM network experienced a loss of 672,823 customers while its CDMA network lost 413, 846 customers. ...

10 Best Tools For Social Media Monitoring

Long gone is the era, when social networking was used just to save your contacts information. Now Social networking tools have a strong prowess in the hands of advertising professionals and corporate identity specialists to leave an imprint on the mind of current and prospective consumers. But the cobweb of internet is so wide that you need to have Social Media Monitoring Tools to guide you the correct path. Social Media Monitoring Tools not only helps you to check what people have to say about your brand but they also help you in analyzing the ROI (return on investment), and the steps you need to take to save your reputation and make your customers happy. Today we have compiled a list of 10 Social Media Monitoring Tools that will help you a long way to make strategies as per the market trend. Although some of them are not free, but you can always check out the trial version to make sure, that you are investing in the right tool. If you like this article, you might be interested in so...

Building with big data

IN A short story called “On Exactitude in Science”, Jorge Luis Borges described an empire in which cartographers became so obsessive that they produced a map as big as the empire itself. This was so cumbersome that future generations left it to disintegrate. (“[I]n the western deserts, tattered fragments of the map are still to be found, sheltering some occasional beast or beggar.”) As usual, the reality of the digital age is outpacing fiction. Last year people stored enough data to fill 60,000 Libraries of Congress. The world’s 4 billion mobile-phone users (12% of whom own smartphones) have turned themselves into data-streams. YouTube claims to receive 24 hours of video every minute. Manufacturers have embedded 30m sensors into their products, converting mute bits of metal into data-generating nodes in the internet of things. The number of smartphones is increasing by 20% a year and the number of sensors by 30%. The McKinsey Global Institute (MGI) has no Borges-like qualm...

Social Media Spending Habits Rise, New Research Reveals

Are you wondering how other businesses are allocating their social media activities in relation to other marketing tasks? This article reveals the findings of a few new research studies. What they found might surprise you. Small Business Focusing Big Time on Social Media and Blogging Small businesses are spending three times more on social media and blogs than larger businesses. In HubSpot’s  2011 State of Inbound Marketing Report , researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs . Asked the same question, medium to large businesses only plan to spend 9% on the same categories. HubSpot ’s conclusion:  all marketers are increasing their lead generation budgets for social media and blogs.  In fact, the average company increased their spending from 9% to 18% between 2009 and 2011. The HubSpot report has many more important insights on acquisition rates and comparative data on various industries. Check ...

Over-the-top valuations: Is there a tech bubble?

Online Ad Revenues Jump 23% to New Record

Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the  Interactive Advertising Bureau  reports. The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported that online revenues for 2010  were $26 billion , a 15% jump over 2009, which had seen a 3.4% drop during the recession. The big category movers for the year included sponsorships, which grew 88%. Classified advertising also rose 15% over 2009. The lion’s share of digital advertising revenues continue to come from search, which accounted for 46% of such revenues last year. The IAB didn’t outline how various categories within digital advertising performed in Q1 2011. The organization provides such data for six-month periods, not quarters. The IAB doesn’t break out figures for  Facebook’s share of the display advertising market, a $9.9 billion business in 2010. ComScore estimated that Facebook  took 31.2%  of all...

YouTube Pushes Further Into 3D Video

Lacking some 3D in your online life? You’re in luck, as Mozilla Firefox, YouTube and Nvidia have teamed up to bring HTML5-based stereoscopic 3D video to owners of Nvidia’s 3D Vision-enabled hardware. Although 3D videos aren’t new to YouTube, the service will now transcode these videos into the open WebM format, meaning that Firefox 4 users with Nvidia’s 3D Vision hardware and glasses will be able to watch them in 3D. For the new format to work, you need to select HTML5 Stereo View in  YouTube’s 3D section . You’ll also need Nvidia’s 3D Vision kit, which includes active shutter glasses and a receiver. The kit costs $149. The new feature obviously won’t benefit users of non-Nvidia hardware and browsers other than Firefox. But as the company continues to try and expand the reach of its 3D Vision technology, having YouTube support it is quite a big win for Nvidia. Check out an example of a 3D Vision-enabled video below, and see other 3D videos and photos at 3DVisionLive.com .