History of Advertising on Twitter

Nevertheless, Twitter has to make money somehow, and charging for access doesn’t appear to be on the table. So, as the infographic below demonstrates, Twitter has waded into advertising slowly, adding a Promoted Tweet here and a Promoted Trend there in an attempt to find a winning formula. As with Facebook, Twitter’s decision to hold off on advertising seems like a smart move in retrospect. The platform is now well established enough that no serious competitors exist. Time will tell, though, if ubiquity equals financial success.

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