Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion

The overall numbers for 2010 were impressive, with total online ad revenues reaching $26 billion. Search made up 46 percent of that total in 2010, followed by display ads at 38 percent. But display advertising grew twice as fast as search (24 percent growth versus 12 percent), and, today, Karsten Weide of IDC says, display advertising continues to grow faster than search advertising.
Some other interesting tidbits from IDC’s report: Worldwide online ad spending grew by 14.3 percent from $15.9 billion in Q1 2010 to $18.2 billion in Q1 2011, and U.S. spending in online advertising increased by 14.2 percent from $7.1 billion in Q1 2010 to $8.1 billion in Q1 2011. The IDC forecasts U.S. online ad spending to grow 13.3 percent to $8.3 billion in Q2 2011 and 13.8 percent total in 2011.
Also of note: Google overtook Yahoo as the leader in display advertising, with 14.7 percent of the market compared to Yahoo’s 12.3 percent share. Microsoft declined to 6.5 percent, while Facebook rose to 8.8 percent, according to Weide.
While some analysts expected online advertising revenues and spending to cool their jets this year, the data isn’t showing much reason to bet against 2011 becoming another banner year for digital advertising. Viva la Internet.
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